Just like gifts and presents, a gift shop logo must be elegant, refined, memorable, and stylish. Looking at such an emblem, a client sees that a company is a true expert in style, uniqueness, and high quality. Gifts come in all forms and sizes, and companies tend to embellish their logos with abstract elements and beautifully written text. Other popular options include stylized images of items and creatures related to a company name. To grab potential customers’ attention and put them in the right mood, play around with shades of red, blue, and black.