Yonex (COMPANY)

Yonex Co., Ltd. (ヨネックス株式会社Yonekkusu Kabushiki-gaisha) (TYO:7906) is a Japanese manufacturer ofsporting equipment for badminton, golf, and tennis, producing rackets, clubs,shoes, shuttlecocks, tennis balls, and other equipment for those sports.[1]

Posted 5 months ago in Sport.

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Atharva Gaikwad
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Type

PublicTraded asTYO: 7906IndustrySporting goodsFounded1946 (Incorporation June, 1958)HeadquartersTokyo, Japan

Area served

Worldwide

Key people

Ben Yoneyama,Chairman
Kusaki Hayashida,PresidentProductsRackets, tennis balls, shuttlecocks,clubs, shoes,apparel, accessories

Net income

¥2,227 million (2015)Subsidiaries'Yonex Corporation', 'Yonex UK Ltd.', 'Yonex GmbH', 'Yonex Taiwan Co., Ltd.', 'Yonex Canada Ltd.', 'Yonex Golf China Co., LTD'Websitewww.yonex.com

History -

The company was founded in 1946 by Minoru Yoneyama(ja:米山稔) as a producer of wooden floats for fishing nets. The company was later forced out of this market because of the invention of plastic floats. This led to a commitment by Yoneyama to never again be left behind by technological advancements.

In 1957, Yoneyama began to make badminton racquets for other brands. By 1961, the first Yoneyama-branded racquet was introduced, and within another two years an export company was created for the worldwide distribution. After the company began to make aluminum badminton racquets in 1969, it found that the same technology could be applied to the tennis racketwhich the company introduced in 1971. The company began to experiment withgraphite shafts for both types of rackets and found that these would also be useful for golf clubs.

In 1982 Yonex came out with the new oversized tennis racquet in the REX-series with the R-7 and R-10 racquets. At that time Martina Navratilova played with the R-7 and was very successful. One year later, the new series Rexking was developed with the R-22. Navratilova subsequently used the white RQ 180 widebody frame until the early 1990s.

Finding a growing market, the Yonex Corporation (a wholly owned subsidiary) was established in Torrance, Californiain July 1983. In 1992 Yonex introduced the widebody badminton racket, the "Isometric 500", a racquet that was much less "tear drop"-shaped than previous ones. The more "square" head gave it a much larger striking surface, which provides a larger "sweet spot" to hit the shuttle. It led other manufacturers to follow suit in "square-head" or isometric designs. The parent company was listed on the Tokyo Stock Exchange in 1994. Yonex describes itself as the world leader in golf, tennis and badminton equipment.[2] Yonex provides clothing for national badminton associations around the world, such as the Malaysian Badminton Association,Badminton Scotland, Badminton England, Badminton Ireland, and Badminton Wales. Yonex has also been teaming up with OCBC (Orange County Badminton Club) since 2007 to host the annual U.S. Open Grand Prix Badminton Championships.[3]



Yonex French Open in 2013

Yonex has become the dominant corporate player in badminton. Yonex sponsors the All England Open Badminton Championships and is a partner of the Badminton World Federation which organizes the World Championships.[4] Upwards of 80% of competitive players use their racquets, as it is the preferred choice amongst professionals.[5] Yonex is significant in the tennis and golf industries as well and is a major sponsor of professional athletes in all three sports.[6]


Controversy - Yonex signed a contract with Chinese Taipei Badminton Association regarding national team jersey sponsorship in 2014. However, Yonex would often send players clothing and shoes to wear a few days before major tournaments, with the shoes unfit for players, as players had blisters and bruises on from playing.[7]

In May 2016, Yonex was ultra vires to criticize the Taiwan national team players who have violated the dress code. Yonex sent official documents to the Chinese Taipei Badminton Association threatening to sue the Taiwan national team head coaches if the Association could not provide a reasonable answer.[8]

During the period of 2016 Summer Olympics, Yonex provided unfit shoes to non-contract badminton player Tai Tzu-ying. This forced Tai to wear other shoes made by her personal sponsor brand, Victor, without any logo. This event caused a controversy due to Chinese Taipei Badminton Association is going to punish Tai based on Yonex's pressing. [9][10]

After Tai's incident outbreak, there are other five badminton players caught in the same situation and got punished. For example, Yonex was dissatisfied that badminton player Liao Kuan-Hao used his personal sponsor bat and then Yonex was ultra vires to ask Chinese Taipei Badminton Association to fine Liao and force him be suspended for six months.[11]

In August 2016, the Chinese Taipei Badminton Association held a board meeting to resolve the situation. The meeting resulted in 3 key decisions: no punishment will be enforced on the “player”; to accept the resignation of Chairman Tsai Hung-peng for the controversy; to remove the word “Shoes” and “Racquets” from the contract between Yonex. [12]



Sponsorships


Yonex supplies official materials for the following leagues, athletes, teams, or associations:

Olympic CommitteesEdit

 Singapore Olympic Council of Malaysia

FootballEdit

Club teamsEdit

 Avispa Fukuoka Kashiwa Reysol

TennisEdit

Male players (Active)Edit

 Stan Wawrinka Nick Kyrgios Denis Shapovalov Chung Hyeon Steve Johnson Márton Fucsovics

 Henri Kontinen Pierre-Hugues Herbert Frances Tiafoe Yoshihito Nishioka Denis Kudla Jaume Munar

 Radu Albot Ričardas Berankis Hubert Hurkacz Michael Mmoh Casper Ruud Facundo Bagnis

Female players (Active)Edit

 Angelique Kerber Naomi Osaka Eugenie Bouchard Monica Puig Caroline Garcia Anastasija Sevastova Belinda Bencic Donna Vekić

 Coco Vandeweghe Daria Gavrilova Magdaléna Rybáriková Sorana Cirstea Timea Babos Tatjana Maria Marketa Vondrousova Viktória Kužmová

 Květa Peschke Andrea Sestini Hlaváčková Vera Lapko Stefanie Voegele Tamara Zidanšek Evgeniya Rodina Dayana Yastremska Sabine Lisicki

Former playersEdit

 Martina Navratilova Monica Seles Martina Hingis Lleyton Hewitt Arantxa Sánchez Vicario

 Ana Ivanovic Richard Krajicek Marcelo Ríos Sergi Bruguera Mary Pierce

 Iva Majoli David Nalbandian Elena Dementieva Paradorn Srichaphan

Yonex Badminton Advisory StaffEdit

Male playersEdit

 Peter Gade Mathias Boe Carsten Mogensen Thomas Laybourn Sony Dwi Kuncoro Candra Wijaya

 Taufik Hidayat Anthony Ginting Lee Chong Wei Tan Boon Heong Koo Kien Keat Hock Lai Lee Viktor Axelsen

 Robert Mateusiak Marc Zwiebler Lin Dan K. Srikanth H. S. Prannoy Jan Ø. Jørgensen

 Flemming Delfs Liem Swie King Kevin Sanjaya Sukamuljo Marcus Fernaldi Gideon

Female playersEdit

 Saina Nehwal P.V. Sindhu Carolina Marin Chien Yu-chin

 Chin Eei Hui Wong Pei Tty Nozomi Okuhara Anastasia Russkikh

 Nadiezda Zieba Christinna Pedersen Ratchanok Inthanon Michelle Li Kirsty Gilmour
Tags: yonex,

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