Royal Enfield 350 sales decline 15% during Dec 2018

After posting growth in sales for months, Royal Enfield has now posted decline in sales for consecutive months. Coincidentally, decline has come after

Posted 11 months ago in Other.

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vinod borasi
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With consumer sentiment being muted towards the close of 2018, Royal Enfield has reported domestic sales decline at 14 percent. The company sold 56,026 units last month, down from 65,367 units sold in Dec ’17. In November too Royal Enfield decline sales decline, at 4 percent at 65,026 units sold, down from 67,776 units sold in November 2017. Exports last month gained 41 percent at 2,252 units sold, up from 1601 units sold in Dec ’17. In recent months, Royal Enfield has introduced its 650 twins (Interceptor 650 and Continental GT). Total sales (domestic + exports) were down 13 percent with 58,278 units sold, down from 66,968 units sold in Dec ‘17.  For the ongoing fiscal (YTD), Royal Enfield reports 615,901 units sold, up 6 percent from 579,462 units sold in the same 9 months last year. There’s been no noticeable change in exports through Q1 – Q3 with 14035 units exported as compared to 13,988 exports reported in the same period last year. Royal Enfield 350 cc segment, the volume group has witnessed 15 percent decline accounting for 53,790 units sold. The upto 500 cc segment (Bullet 500, Classic 500 and Himalayan) accounted for 21 percent growth.  Sales decline coincides with the time Jawa has been resurrected in India. The company launched Jawa (300cc) and Jawa 42 in mid November. With deliveries are scheduled to begin in April until which time the company is putting in place its first 105 dealerships. In fact, bookings have now been stopped as the company has announced it’s bikes are sold out till September 2018. A report now points to monthly Jawa numbers for 2018. In the 300cc segment, RE sold many times the number for each month of 2018.

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