Social Media TikTok

TikTok is an iOS and Android media app for creating and sharing short videos. The app was launched in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin for the China market (Chinese: 抖音) in September 2016. TikTok and Douyin use the same software, but maintain

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TikTok is an iOS and Android media app for creating and sharing short videos. The app was launched in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin for the China market (Chinese: 抖音) in September 2016. TikTok and Douyin use the same software, but maintain separate networks to comply with Chinese censorship restrictions. The application allows users to create short music videos of 3 to 15 seconds[4][5] and short looping videos of 3 to 60 seconds. It is a leading short video platform in Asia, United States, and other parts of the world.[6] TikTok is not available in China and its servers are based in countries where the app is available.[7]Douyin was launched by ByteDance in China in September 2016.[11] Douyin was developed in 200 days, and within a year got 100 million users, with more than 1 billion videos viewed every day.[12][13] TikTok was launched in the international market in September 2017.[14]On 23 January 2018, the TikTok app ranked #1 among free mobile app downloads on app stores in Thailand and other countries.[15]

TikTok has been downloaded about 80 million times in the United States, and 800 million times worldwide, according to data from mobile research firm Sensor Tower that excludes Android users in China.[16]Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.[17][18]

Merging with musical.ly

On 9 November 2017, TikTok's parent company, ByteDance, spent up to $1 billion to purchase musical.ly, a startup based in Shanghai with an office in Santa Monica, California, owning a popular social mediaplatform targeting the US teenage market.[19][20] Looking forward to leveraging the US digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok.[20][21][22]

Expansion in other markets

As of 2018, TikTok is now available in over 150 markets, and in 75 languages.[23][24]TikTok was downloaded more than 104 million times on Apple's App store during the full first half of 2018, according to data provided to CNBC by Sensor Tower, an app analytics platform based in San Francisco. It surpassed Facebook, YouTube and Instagramto become the world's most downloaded iOS app for that time period.[25][26]

Douyin

As a separate app from TikTok, Douyin is available from the developer's website and has maintained the same app title since its launch in September 2016.[27] Part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans' interest. For example, its marketing campaign in 2018 Spring Festival Gala alone brought an increase of 70 million daily active users.[28] In February 2018, Douyin launched a partnership with Modern Sky to monetize music.[29]
The TikTok mobile app allows users to create a short video of themselves which often feature music in the background, can be sped up, slowed down or edited with a filter.[30] To create a music video with the app, users can choose background music from a wide variety of music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms.[31]

The app's "react" feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen.[32] Its "duet" feature allows users to film a video aside another video.[33]

The app allows users to set their accounts as "private". Such accounts' content remains visible to TikTok, but is blocked from TikTok users who the account holder has not authorised to view their content.[34] Users can choose whether any other user, or only their "friends", may interact with them through the app via comments, messages, or "react" or "duet" videos.[32][34]

Artificial intelligence

TikTok employs artificial intelligence to analyse user’s interests and preferences through their interactions with the content, and display a personalized content

TikTok became the world's most downloaded app on Apple's App Store in the first half of 2018 with an estimated 104 million downloads, surpassing the downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period.[25]

The app has spawned numerous viral trendsand internet celebrities around the world, propelled songs to fame, and is known to be popular among celebrities due to its popularity and social influence.[37][38][39][40][41][42] The most well-known viral TikTok meme in the Western world is "hit or miss", from a snippet of iLOVEFRiDAY's "Mia Khalifa" (2018), which has been used in over four million TikTok videos, and helped introduce TikTok to a larger Western audience.[43] The platform has received some criticism, however, for its lack of royalties towards artists whose music is used on their platform.[43]

Privacy, cyberbullying and addiction concerns

Similar to other platforms,[44] Journalists in several countries have raised privacy concerns about the app, not least because it is popular with children and may expose them to sexual predators.[44][45][46][47]

Several users have reported endemic cyberbullying on TikTok,[48][49] including racist and anti-Semitic abuse.[50]

Some users may find it hard to stop using TikTok.[51] In April 2018, an addiction-reduction feature was added to Douyin.[51]This encourages users to take a break every 90 minutes.[51] Later in 2018, the feature was rolled out to the TikTok app.

National security concerns

In January 2019, an investigation by the American think tank Peterson Institute for International Economics described TikTok as a "Huawei-sized problem" that poses a national security threat to the West,[52][53][54]noting the app's popularity with Western users including armed forces personnel, and its ability to convey location, image and biometric data to its Chinese parent

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